We prepared a long-term strategy of digital presentation of the brand for the young HEJ! by the Kosovian telecommunications company IPKO, and set up the communication infrastructure, as well as planned and designed the complete reward system for loyalty p

The client wanted to separate the brand Hej!, which is intended for the young, from the corporate brand IPKO. The goal was to build a long-term identity, promote the brand as an affordable mobile offer for the young, and build a community of satisfied users. We set up the complete information infrastructure with the website, mobile website, Facebook page and applications, Twitter profile and You Tube channel. In the detailed plan of activities for 2012, in which we concentrated on intervening the users into brands activities, we also predicted an organization of different events for the young with an emphasis on musical contest, where new talents would be chosen.