You’re my river

Coca Cola HBC Slovenija


Pristop has worked with Coca-Cola HBC Slovenija in shaping and implementing an environmental educational project whose main goal is to raise awareness among Slovenian youth about the importance of the country’s rivers.

As part of the “You’re My River” project, Pristop has teamed up with young people to speak about the need to protect Slovenia's waterways. It has helped raise awareness about the role individuals play in preserving and protecting rivers. Pristop has sought to include young people from around Slovenia in the project and to promote the reflection of every individual about their environmental responsibility through a series of creative projects. The ambassador of the project is the popular Slovenian rapper Zlatko, who in 2010 appealed to young people to keep preserve the country's rivers with a song highlighting the importance of keeping rivers clean and clear.