High guests coming to Ljubljana

KD Življenje

Life insurance company - KD Zavarovalnica concluded a long-term strategic sponsorship contract with the Ljubljana Zoo in 2008.

In order to communicate the co-operation between the two institutions, Pristop designed and implemented a special communication project entitled "High Guests Coming to Ljubljana". The project was related to the arrival of three new giraffes at the Ljubljana Zoo – a fact promoted in a humorous and appealing way in the campaign. Pristop also sought to promote the partnership between KD Življenje and the Zoo with a broad range of communication tools (public relations, VIP media events, communication with employees, notice boards, advertising, prize draws etc.). The project was recognized in 2009 with the Prizma award conferred by the Slovenian Public Relations Association for its visibility, efficiency and creativity.