Slovenian steal is also in the best things in the world

Slovenska industrija jekla


The SIJ Group, Slovenia’s biggest steel producer, associated a number of production and support operations under full state ownership in 2006.

Due to an effort to privatise the group, the company management wanted to increase awareness about the group's importance and strength among individual groups of stakeholders and in the public in general. The steel industry is broadly perceived in public as a dirty industry, which is why communication efforts were focused on the fact that SIJ is a successful, advanced and high-tech-enabled company, whereas steel is a product used in a wide variety of every-day products. As part of the campaign, Pristop produced a TV ad, created printed ads and corporate printed material and also provided the required communication support to the company.