Saving for old ages

Kapitalska družba

Pristop was hired by Kapitalska družba, Slovenia's leading provider of top-up pension insurance, to devise, implement and review a communication project which aimed at raising awareness among the Slovenian working class about the trend of population agein

In addition to targeting business officials, experts and politicians, the project was also aimed at raising the number of people who pay into top-up pension funds and the average savings made. The project compromised a dedicated mix of communication activities: surveys, professional events (debates), management of media relations, online support, professional publications and active participation at professional and business events. The activities were further supported with advertising in print and online media. In 2009 the project received the Golden Quill international award for excellence in communication conferred by the International Association of Business Communicators and the Prizma award for excellence in public relations projects conferred by the Slovenian Public Relations Association.