She Gave Me a Kiss: Planet Launch


When something happens, you want to share it with everyone.

With the “Svet na klik, svet na dotik” (“The world is just a click away, a touch away”) advertising campaign, we wished to announce that Planet has undergone a design and technical overhaul. It is now Slovenia’s leading digital medium, always on the lookout, available to readers anytime and anywhere and with an inbuilt desire to share the positive things in life with everyone.

In addition to the TV commercial featuring the title song from Forrest Gump (“I Can´t Help Myself” by The Four Tops), we also shared the news about the Planet update on the radio, on billboards, in the press, on website banners, through several prize drawings and on the website, which uncovers the endless dimensions of interesting events around the world.