The Siemens corporation has placed environmental efficiency at the core of its business strategy.
One of the activities that has contributed to realizing its goal has been the "Ljubljana, A Smart City" project conducted with the Municipality of Ljubljana. As part of the project, Siemens and the Municipality together promote environmental projects under one brand, which is in essence a combination of efforts by Ljubljana to improve environmental protection and technology by Siemens to realize this. The project highlights two equally important components to achieving environmental goals: institutional measures by city authorities and environmentally-friendly actions by individuals. The project has also been important as a means of raising awareness about environmentally-friendly technology and exchanging best-practice experience.