Communication support to the merger of Droga and Kolinska

Droga kolinska / Atlantic grupa


The merger of the food companies Droga and Kolinska in 2005 represented one of the biggest domestic mergers in Slovenia’s history.

The process was conducted as a "merger of equals" and was followed by extensive post-merger integration processes. Due to its sheer size and the importance of the brands held by both companies, the merger gained wide attention in the professional and general public. Pristop’s experts were among the consultants who were included in the project group dealing with the merger. Pristop provided both companies - Droga and Kolinska with strategic communication and operative communication support in dealing with both internal and external stakeholders. We played the same role in the post-merger integration process. The project received the Certificate of Excellence conferred by the International Public Relations Association in 2006.