Nova KBM - Communication support to business strategy

Nova KBM


The difficult conditions in global financial markets have prompted broad changes in the way the public perceives financial institutions, making it a priority for them to work on maintaining and restoring trust.

As part of these efforts, Pristop has crafted a wide palette of activities for Slovenia’s second-largest banking group, Nova KBM, aimed at managing its corporate image. The activities range from devising and implementing PR campaigns in traditional and online media , clearly defined sponsorship and CSR activities, planned and proactive management of relations with the media, decision-makers and other key stakeholders. Activities have been based on a story that we have named "Thousands of Stories, One Bank" launched at the outset of our partnership. Corporate activities have since than been upgraded with integrative communication support for the bank's expansion strategy in Slovenia and abroad.