Dance Off


As part of the SiOL BOX campaign, SiOL unveiled its new mascot, the XOBi.

To mark this Pristop developed a Facebook game whose main aim is to promote the XOBi Facebook page and to communicate his key likes - party and dance. The Dance Off application was based on a standard principle of dance games, whereby users would control XOBi using the keyboard to dance to pop tunes. Users played the game an average of 10 times each, meaning that each user had close contact with the SiOL brand for around 15 minutes.