Itak Superheroes


Pristop launched a campaign on behalf of the ITAK brand to reflect the lead sponsorship of the 21st Ljubljana International Film Festival (Liffe) aimed at bringing the film world closer to young people.

A mobile application was designed for this purpose enabling users to search for ITAK film superheroes around Ljubljana. Users could take part in a competition by taking photographs of the ITAK superheroes and posting them on their Facebook pages. The application achieved a high rate of activation and interaction among users of the brand and was highly visible due to the use of the viral spreading of Facebook content.