5th Sense


Wrigley has turned to a Facebook application featuring its 5th Sense chewing gum, which is in a higher price range, to acquaint consumers with the product.

The application enables users to initially experience a special personalised visual experience, after which it – based on the selection of Facebook friends - takes on a four-stage visualisation of friendship using innovative ways of displaying friends, photos and hobbies. Almost 16,000 people have used the application so far.