Cockta, Alive forever

Droga kolinska / Atlantic grupa

Rejuvenating the target group and enhancing the on-the-spot visibility of the Cockta soft drink in target markets was another challenge grappled by Pristop.

A regional campaign run in Slovenia, Croatia, Bosnia-Herzegovina, Serbia and Macedonia and a new slogan "Alive Always" helped breathe new life into Cockta and include young people in the brand.