Alpsko mleko. Does a lot of good. Every day

Ljubljanske mlekarne

Alpsko mleko from the Ljubljanske mlekarne dairy is one of the best-known brands in Slovenia.

Being a leader in its field, this long-life milk has been most targeted by budget brands in recent years. To maintain customer loyalty to Alpsko mleko – and subsequently the product's strong market position – Pristop crafted what some would say is a unique campaign for a dairy product which helped reposition the brand.