Why should winter be white if it can be … blue? Telekom Slovenije presents its advanced offer for festive months wrapped in new blue-themed communication platform.
The campaign »Turn life to blue« marks the beginning of winter in a slightly less conventional way than expected for this part of year. Since the advertising world of wintertime and holidays is tightly connected to its idealization, we all know it is only partly true. Its other side is often full of stressful shopping and endless little tasks that take way too much time. In order to address these aspects, we decided to open a new perspective. The answer is »Blue winter«, which symbolises a getaway from the hectic schedule, which is enabled by simple yet advanced communication solutions from Telekom Slovenije. The main message of the campaign is reflected in the TV ad, which has been accompanied by outdoor billboards, digital advertising and other media channels.