Donat Mg – The Secret of Brilliant Digestion

Atlantic Grupa


In the new campaign for the natural mineral water Donat Mg, web users transformed into detectives and helped uncover the thief of the stolen diamond.

What to do when a diamond goes missing from a high security gallery? Through our Facebook publications, we invited the public to the website ukraden-briljant.si which contained a 360° view provided by security cameras just before the daring theft. Then, users could take part in the investigation by voting for one of the suspects with the help of clues. They could check the correctness of their decision by watching the final video advert, which was premiered on the web and which was later played on the television as well. In addition to the resourceful detectives, the main role was played by Donat Mg who ensured the final outcome in revealing the secret to brilliant digestion.