Zelene Doline products are made with Slovenian milk and prepared together with local farmers. To bring the collaboration with local environment even further Mlekarna Celeia introduced a unique product this fall: fruit yogurts made with Slovenian fruit and
The name Fruit Land (Sadna dežela) brings together the tradition of Mlekarna Celeia company’s collaboration with local farmers and the unique advantage of the new yogurt made from Slovenian fruit and milk. This was followed by the packaging, where each flavor was shown with fresh fruit for the fresh feel, while the premium quality was emphasized with the premium look of the black and gold color combination. A playful TV ad tells the story of new Slovenian yogurts and the slogan Fruit Land, full of taste, rounds up the communication.