ZELENE DOLINE brand is celebrating its 30th anniversary this year.
On this occasion, we have prepared a campaign for a whole year`s celebration. Our celebration includes all those who have been leaving good traces together with ZELENE DOLINE for several years. We have connected them with the values representing ZELENE DOLINE. Via social networks, our ambassadors will encourage our users to share the traces that are worth leaving in one`s life.
The campaign will take place throughout the entire year online in a series of online videos supported by various forms of online advertising. In our TV spot, we invite the viewers to visit the website mlecnacesta.si and to participate in our activities there. The 30th anniversary is emphasised also on jumbo posters and on a branded bus.