In Pristop we had put together a communication campaign of a merger of Nova KBM and Poštna banka Slovenije. The communication is based on their mutual qualities and advantages.
Slogan of the campaign Together we are closer is a story of a married couple. Husband and wife have the same everyday habits, unusual secrets and a handful of pleasant moments. And from now on they don`t only share habits, secrets and moments, but also their bank. With the merger of Nova KBM and Poštna banka Slovenije there are over 500 branches all over Slovenia and the service is closer than ever. The merger brought new responsibilities and opportunities for Nova KBM as national and modern bank that strives for improvement and new consumer friendly solutions. The campaign Together we are closer brings together clients with wide range of communication solutions as TV advertisement, web, radio, posters and other elements.