Sveta vladar, a brand of Nova KBM, has always used creative approaches to show young users that the world of banks and finance can also be interactive, fun and unique.
For the latest campaign we focused on our target group, in a place where they spend a lot of time – SNAPCHAT. The ambassador – rapper Zlatko has changed into a golden fish, which promises to fulfil wishes. Now, kids do not have to ask their parents for extra money, but they can follow the challenges Zlatko publishes on his snapchat profile and with some creativity and a little luck, can win 300eur on their prepaid card.
Since the campaign started we reached more than 5000 people, and got more than a thousand responds, showcasing efficient usage of social media that breaks all records among millennials.