Hello, life.

Pivovarna Union


In May 2016, Union Brewery surprised beer lovers with a renewed communication platform »Hello, life«, which introduced a new chapter in the rich history of the brand Union.

The platform was established on a humorous reinterpretation of two famous Slovenian mythological and literary legends – King Matjaž and The River Man. Woken up after decades of long sleep, their life took an interesting turn of events, which were followed by a cheer to a new life in the heart of Union Brewery’s pub.