Since the dawn of the history Donat Mg has always been a miraculous water for crowned heads, emperors and even gods, who had the privilege to spoil themselves with royal fountain.
Can we revive this story today?
The latest clinical study proved that Donat Mg has beneficial effect on digestion. To show this fact, we introduced a new campaign slogan: Royal treatment for your digestion. The communication was coronated with a TV advertisement in which the everyday importance of digestion was celebrated in a very royal fashion. We also expanded the campaign kingdom to print, POS and to online world, where we promoted the most royal toilet ever - Roylet.