Mr. Hedgehog has been furiously exercising every day for the past summer. Why?
So he can strip and become the protagonist for the Fruc new fall campaign entitled Presneta nagradna igra – Strip the bottle and win a prize.
Fruc lovers will quench their thirst and have contagiously good time striping the Fruc bottle covers and winning various prizes, while searching for the main prize - 3000 euros.
We will also admire Mr. Hedgehog´s hot chiseled body and chest spines in an animated TV spot and on citylight posters.
And that is not all. We will accompany his adventures on Fruc Facebook page, where everyone can help him overcome weekly problems and obstacles – starting with helping him pick the most soothing underpants.