The bank Nova KBM has a favourable offer of loans for renovating and buying an apartment.
This is why we decided to prepare a special online video campaign for its brand Sveta vladar, where we put the spotlight on a well-known freestyle skier Filip Flisar, who has just decided for renovation of his new apartment. Through a series of five challenges on the Facebook page Sveta vladar we invited youngsters to help Filip with the decision making, proposals and solutions about the renovation. Exclusive look into their role models life and his intimacy was supported with funny videos and intertwined with information about the favourable offers of Nova KBM loans. The campaign ended with giving out the awards to young people who participated in the heart of Filips living room. Because his apartment was still in the phase of renovation, his living room was actually a space inside of one of the offices of Nova KBM.