Fructal launched a new campaign with the core message "From the fruit that gets the most sunshine".
With the biggest regional campaign Fructal is additionally strengthening its position and investing in further company development in Slovenia and region. In its DNA Fructal holds cooperation with nature, consumers and suppliers. The mighty tree from its logo is a synonym for the quality and numerous bright moments, which were accompanied by toasts with Fructal juices. The best juice is made from the best ingredients – therefore from the fruit which gets the most sunshine.
The key elements of communication strategy are uniqueness and emotionality, the values which preserve the brand essence and position Fructal as the leader among juices in the region.
Campaign includes TV ad, OOH, print ads and POS activities.