Marketing and sales strategies - Manufacturing


For an internationally present producer of seals we defined corporate and product brands.

A leading manufacturer of sealing materials and seals took over a foreign company and expanded their brand portfolio. The company thus faced the challenge of integrating the new brand into their existing portfolio.

The company faced the challenge of defining the identity of the existing product brand, the identity of the new product brand and the identity of the wider corporate brand. The company also faced the challenge of designing a new brand architecture and defining the relationship between the existing and the new brand.

We carried out an analysis of the brands and the brand architectures of the competitors; executed a workshop with the management and based on that defined the identity of the corporate brand, the identity of the existing product brand and the identity of the new product brand. We also defined the brand architecture and the relations between the corporate brand and both product brands. We also supported the company during the comprehensive rebranding period, including the overhaul of all materials and the execution of the needed rebranding communication activities.