A radio campaign with a wide response was created: “What would you prefer? Bramac on your roof or Avdić on your roof”?
Glazuron is the newest roof surface on concrete tiles by Bramac. The key advantages of the new tile Klasik Glazuron are its esthetical perfection, improved protection, wider selection of colors, increased strength and longer life span. This is an elegant roof tile for a solid and safe future.
As we wanted to prepare a visible action with a limited budget, a radio campaign with a wide response was created: “What would you prefer? Bramac on your roof or Avdić on your roof” We invited the audience to submit their roof as a candidate and state the reasons why the Radio 1 team should broadcast their show from their very roof. With suitable technique and security installed, the radio team was placed on the winning roof of PGD Prevoje and then carried out a thematic program that included music by request from the passers, an interview with a stork, roof guests, sky watching etc. Next to impressive radio coverage, a huge crowd gathered at the event which turned into a real party.