The life of a farmer leaves traces: furrows of life on his palms, the ploughed fallow land and an exceptional product on the shelves.
This is why we created a story for a campaign centred on more than 1,200 farmers of Zelene Doline, who provide excellent milk every day. We thus emphasise the importance of product origin and the satisfaction, pride, strong connections and commitment of all those included and connected to the production process. The campaign began in May with a TV advertisement. In the summer months and in the autumn, numerous other activities will follow that will bring the consumers and the Zelene Doline brand even closer together.