Good life – Telekom Slovenije (SiOL, Mobitel)

Telekom Slovenije

We organised an integrated campaign with a charitable note for Telekom Slovenije.

Telekom Slovenije has additionally strengthened the connection between the latest offers of the Eurobasket mobile package (Mobitel) and the reduced-price TopTrio packages (SiOL) with a gift voucher for 250 EUR that subscribers can use themselves or give to their loved ones. The campaign was aimed at presenting their attractive offer to a wider target group and reaffirming their commitment “When it comes to you, we offer only the best”.

The main theme of the spring, summer and autumn campaigns is the song “Good Life” by famous American band OneRepublic that has already left its mark on the spring and summer months with its powerful, positive vibe. In cooperation with Universal Music, we upgraded the idea for Telekom Slovenije and made an arrangement of the song. Under the guidance of Ivo Rimc, 42 young musical talents going by the name of the SUPERHEARO Orchestra played the cover and became the face of the new autumn campaign. A note of social responsibility is also an important part of the whole story of the project. In addition to the donation from Telekom Slovenije and Universal Music Group, proceeds from the sale of the song via a renowned digital music library will go to Zveza prijateljev mladine Slovenije, specifically for the project Botrstvo za glasbeno izobraževanje nadarjenih otrok iz družin z manj priložnostmi (Sponsorship for the Music Education of Gifted Children from Less Privileged Families).