Linia – the lightness of movement

Mlekarna Celeia

We have designed the packaging and communication for Linia, Mlekarna Celeia’s new brand of low-fat dairy products.

The first products to be launched under the new brand name are light fruit yoghurts distinguished by innovative flavours achieved through a combination of herbs and fruit. Strawberry with lemongrass, peach and passion fruit with white tea, and raspberry with lime and lemon balm are unique flavours on the Slovenian market. Unrefined brown sugar and floral honey are the only sweeteners used in these light yoghurts, giving them added value.
The launch of the new brand was marked with a TV ad; in addition, we designed creative solutions for POS materials and GEM screens.