Cockta Chinotto is the favourite taste of summer of 2013 and no small amount of thanks goes to a Facebook sweepstakes app which invited users to compete for a drawing of chance to win an airplane ticket to their dream destination or various other rewards.
We have started this promo action in order to grow the fan base of Cockta Facebook page. It was designed in the taste of Cockta Chinotto drink. Each time a mile stone of 35.000 new fans was reached a new level of rewards was opened and another winner was drawn from all the applicants to receive a plane ticket. The goal of this action is 175.000 new fans on Cockta Facebook page, to increase page engagement and to promote the new Cockta taste which will take over the customers just like the app did.