Launch of the limited edition Maybeline calendar for the year 2012

L'Oreal Slovenija


Event presented an exclusive launch of already the third limited edition Maybeline calendar at the world market.

The creative story behind the calendar, as well as its realisation in the form of event, was based on reviving the spirit of New York by presenting urban career women that have been personified by the leading Slovenian models.

The event took place at the Stara elektrarna, where the old industrial building took the form of the small »Big Apple« full of urban elements also seen in the calendar.

The selected fashionistas could enjoy the fascinations of the modern New York, where Maybeline is the proud fashion star, right in the heart of Ljubljana!