Itak, the Telekom Slovenije trademark for the young population, started a new promotion featuring loud stamping of All Stars sneakers, shouting of slogans and flags waving high up in the air.
The TV ad encompasses the atmosphere of the period when the Itak generation is growing up. The authorities that the young population face every day represent an important part of the present situation. The purpose of including them in the campaign was to demystify these authorities and to encourage the young population to accept responsibility for their own future and not to let those groups decide about it.
Besides the relevant image message, numerous new features have been introduced. The Džabest packages, as well as the offer of progressive self-phones, have been updated and the innovative services portfolio featuring the Itak Plejs application has been expanded.
The promotion includes a broad selection of tools, a new visual image and motivation for the youth to take care of their future. They were already offered their first opportunity when the TV ad was made, as the castings took place within the framework of the Itak Job project, creating opportunities for part-time jobs and employment for the young.