Cockta Chinotto is a new refreshing non-alcoholic beverage containing no artificial colours or aromas.
With its distinct bitter flavour, this beverage is just the thing for hot summer days, when what we want most is refreshment. Therefore, the idea of the campaign communication was to create a true summer atmosphere, paradise beaches, the sea, sun and fun. We used materials in the typical sunshine yellow colour to decorate the points of sale, designed printed and online advertisements and billboards. On foreign markets, we also put up advertisements at bus stations, citylights, posters on street lamps etc. Furthermore, we created an animated TV ad, bringing the Chinotto girl from the bottle to life, before whom a whole new and fun world opens up as she drinks the Chinotto beverage. We designed the bottle for the beverage, as well as the overall image of the campaign.