To introduce the new SEAT Leon, we created an innovative advertising campaign for SEAT Slovenia that combines SEAT's previous collaborations with athlete Primož Kozmus and Radio 1.
The new SEAT Leon was introduced in a video that sees the famous Slovenian Olympian try his hand at rapping. In just a few days, the video accumulated more than 10,000 views on YouTube. In cooperation with Radio 1, SEAT conducted the Dream Car prize draw, which gave Radio 1 listeners the opportunity to use the radio station, website and Facebook page to compete for a new SEAT Leon. The campaign also includes billboard promotion that started with a teaser to encourage people to take part in the Dream Car competition, while the reveal stage introduced the new SEAT Leon.