We created a new communication platform News from the Neighbourhood for Mercator's sale initiatives.
We wish to familiarize the customers with all the benefits and advantages of the special offers that Mercator prepares for them. To do this, we’ve decided to simulate the news genre in the TV ads we’ve prepared. The ads also stand out because we decided to use only real customers and employees of Mercator. The latter turned into journalists, reporters and commentators for the day, whilst the customers talked about the reasons why shopping in Mercator really pays off.