We challenged young users to use a Facebook application, share a photo of their bad hair day and earn a free haircut.
We launched a project for the brand Itak by the telecommunications company Telekom Slovenije, which includes a network of hair salons in all the major Slovenian cities. Itak Cut allows young people to express their personal style in the form of a free of charge haircut. At the centre of the project is the Facebook application "Bad Hair Day", which encourages young people to upload photos of their messiest hair. There is a photo gallery in the application, through which users can browse, share and evaluate hairstyles. Every day, seven messy hair users get free haircuts. Since this project is an all-Slovenia project, the winners can choose the hair salon closest to their home.