During the five-month long project Slovenian and Bosnian consumers co-created their completely own Fruc drink. At first they chose the flavor, then the design and in the end they created a TV ad. Fructal got a new drink - MY FRUC.
My Fruc is a five month long project during which Slovenian and Bosnian consumers co-created a new fruit drink Fruc based on their own tastes and wishes.
The contest was mostly web based and was presented in three phases. During the first phase the consumers were able to choose their preferred flavor. The second phase was dedicated to the designing of the label and in the final phase the users co-created a TV ad for the new drink MY FRUC.
In the end the winners created a new drink My Fruc with the flavor of lime, lemon and aloe vera that was then presented with the help of TV telops, POS materials, citylights and media releases.