At the launch of a new cell phone Sony Xperia go we prepared a campaign with the unbeatable super hero El Robusto.
In an epic superhero style Itak introduced an unbelievably durable mobile phone Sony Xperia go with the unbeatable El Robusto at the forefront. In an epic storm El Robusto takes over the top of a skyscraper. At the same time he also appears in a Facebook application in the company of a superbabe. The application allows users to subtitle their temperamental phone conversation.