Planet TV is a new commercial television the launch of which established a more varied media market in Slovenia. We accompanied the launch Planet TV with strong external and web advertising.
Planet TV is a new commercial television in Slovenia that established a more varied media market and widened the selection of TV channels available to consumers.
The launch of the new television was accompanied by strong external and web advertising with recognizable colors of the television and with imaginative slogans. We placed the hosts, who were all already recognizable and respected personas from the world of television, at the forefront of the new shows at Planet TV. The hosts thus became the trademark of the new television.
When TV started broadcasting the entire program scheme, including their own news program, we prepared a big event for the business partners of Planet TV.