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Pristop Group and Goldbach Group established Goldbach Adriatic

The strongest operation on the field of digital marketing in the region

Pristop Group, leading independent communications and consultancy agency network in SE Europe, and the Swiss corporation Goldbach Group, a leading European network for electronic communication solutions, merged their existing digital operations in Slovenia and Croatia in the new regional company Goldbach Adriatic. The cooperation between Pristop Group and Goldbach Group in the newly incorporated company, in which Goldbach Group holds 51 % and Pristop Group 49 %, is based on a strategic partnership within which the two corporations plan joint expansion and business development in digital marketing in the Adriatic region.

The establishment of Goldbach Adriatic has created one of the strongest digital marketing businesses in the SE Europe, which will offer the customers agency services (via Renderspace) as well as other services related to digital media (via Goldbach Audience) and which for the year 2012 plans to achieve aprox EUR 8,5 million of revenue. In the next three years the company plans an explosive growth (to triple the revenues until 2015).

»Pristop Group found a perfect strategic partner for the digital marketing company Renderspace in Goldbach Group, which will assure continued development and growth in the field of digital marketing from geographical point of view as well as in the aspect of services. There is an enormous potential for development of digital marketing services in the area of countries between Vienna and Athens and we intend to take the most of it. Pristop and Goldbach have numerous singeries on this field,« says Primož Pusar, managing director of Pristop and Renderspace, who will in partnership with Vedran Biloš (responsible for development of business Goldbach Audience) also run Goldbach Adriatic.

The Goldbach Group is the leading network for electronic communication solutions as well as a centre of logistics and excellence for the marketing of private electronic, mobile and interactive media in the areas of TV, internet TV, radio, out-of-home, internet, ingame advertising and also search engine and mobile marketing. The Goldbach Group is based in Switzerland and is active in Austria, Germany as well as Eastern and South-Eastern Europe. In 2011, the Group achieved a turnover of more than EUR 400 million in ten countries. The Group’s core business includes planning, consulting, creating, conceiving, procuring and processing through to testing media applications of electronic offline and online media as well as cross-media campaigns.