On Saturday, March 24, Pristop actively joined the action Očistimo Slovenijo 2012 (Clean Slovenia)
Same as two years ago, when action »Očistimo Slovenijo v enem dnevu« took place for the first time, this year Pristop, Renderspace and Pristop Media were again communication partners of the project Clean Slovenia. On the day of the action we helped to clean the illegal dumps on Pot na Rakovo Jelšo and gathered, along with other volunteers, a big bunch of trash.
As donators we launched a campaign thorough which we invited Slovenians to join the action of cleaning Slovenia. Creatively the whole campaign was based on the idea of washing powder ads but we made funny parodies with the help of famous Slovenians, ambassadors of the project. Advertising campaign was supported with public relations strategy, web design, plan of digital appearance and media buying.