In the world of advertising, the weekend was marked by the Effie Awards ceremony and the 26th SOF.
Although we placed just beneath the top no less than twice, we’re very proud of our team and our accomplishments as we retire from a successful weekend full of awards.
We began our Thursday by winning all the colours of the 2016 Effie Awards – gold for the Rebranding of Donat Mg (Droga Kolinska d.d. / Atlantic Grupa), silver for the Launch and Communications of Zelene Doline Milk-based Spreads (Mlekarna Celeia), and two bronzes: for the Botrstvo – vrnimo otrokom prihodnost campaign (Zveza prijateljev mladine Ljubljana Moste-Polje and Val 202) and for the Živim lajf – Svet skozi Zlatkove oči campaign (Nova KBM). On the list of most effective agencies, all of us placed in a row: Pristop took 2nd place, Pristop Media was 3rd, and Renderspace placed 4th, which means that the Pristop group is one of the best performing players on the market.
Great results continued on Friday, at the 26th SOF Golden Night, where we placed just beneath the top and increased our tally of awards with the grand prize in the Innovative Solutions category for our January 2 campaign (Infokart), 5 golden awards – for the January 2 campaign (Infokart) in the Direct Communications category, for the Donat Trump campaign (Atlantic Grupa) in the Digital Communications category, for Let Nothing Stop You – a Football Fairy Tale (Telekom Slovenije, d.d.) in the Film category, for A Look Through Their Eyes campaign (Slovenska filantropija) in the Print Ads and Posters category, and for Hi, We’re Live (Pivovarna Laško Union d.o.o.) in the Ambiental Advertising category – as well as 9 silver awards.