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Pristop and Mlekarna Celeia on the shortlist of Digital Communication Awards 2016

We are pleased to announce that also this year Pristop ranked among the finalists for the Digital Communication Awards.

We are pleased to announce that also this year Pristop ranked among the finalists for the Digital Communication Awards. This time, the international jury recognized our outstanding work in Product Campaign category. We designed a special campaign for Mlekarna Celeia – its brand Zelene Doline presented world’s first sensory degustations thanks to VR technology, offering immersive branded experience while tasting their probiotic LCA yoghurts. Degustations usually take place in crowded shopping centers, where everyone is in a hurry. But food just tastes better if one takes time and allows himself to truly enjoy in it. This is why we presented world’s first sensory degustations. We teleported consumers to idyllic green pastures and stimulated all their senses. We presented yoghurts in a new and authentic way and increased sales.
Digital Communication Awards is European prize in the field of public relations and communications, which specifically highlights the outstanding achievements in the field of online communication. The winners will be announced in the end of September. Read more.