This year's triumph at the Slovenian Advertising Festival (SOF) was one of the most decisive in the history of the competition.
Pristop won 10 (all but one) Grand Prix awards across all categories. In the Integrated campaigns and Film categories the Grand Prix was awarded to the “Ne objavi, kar te lahko gnjavi” campaign for Itak, Telekom Slovenije’s youth brand. In the Integrated Digital campaigns and Branded content categories the winner was NKBM’s “Gladko bančništvo” campaign. The Innovative solutions category was won by the Atlantic Grupa’s Donat Mg “Markovec” campaign. The “Zeleno srce” installation, devised for the Ljubljana City Municipality, won in the Direct campaigns category, while the best Digital communication Grand Prix went to our “Virtualni poleti Planica 2015” campaign. Pristop also won the Grand Prix in the Print ads and posters category, for the “Ladja” and “Stena”ads in the series prepared for the Festival of Migrant Film, in the Outdoor category for the “Trunk Theater” campaign prepared for Mini teater, and in the new Social Good category for “Botrstvo”, a project of ZPM Ljubljana Moste-Polje and Val 202.
Aljoša Bagola, Pristop’s Executive Creative Director, accompanied the flattering Agency of the Year title with the following comment: “Festivals like SOF are important not only because of awards and the necessary professional honing they offer, but primarily to inspire confidence in ideas which deserve to be called ads. Advertising must be part of the brand story and not a sales pitch. Therefore I’d like to thank our clients for believing in our ideas, a big of course to our team, and also other agencies, who strive every day to set the right direction for our industry.”
Pristop won a record of 258 points at this year’s 25th Slovenian Advertising Festival and was awarded the “Agency of the Year” title for the fourth time in row.
More at http://www.sof.si.