Another award for Planica 2015 Virtual Ski Flying

European Excellence Awards recognized the excellence of Planica 2015 Virtual Ski Flying project.

The jury of European Excellence Awards, celebrating best practices from PR and communications industry, recognized Planica 2015 Virtual Ski Flying as one of the most innovative and creative works in Europe. The project celebrated in »Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro, Bosnia-Herzegovina« category.

Planica 2015 Virtual Ski Flying is a project created for Zavarovalnica Triglav by Pristop and Art Rebel 9, as collaboration on our VR development project WinterWings.

For the first time in history ski-jumping fans were able to fly on a FIS World Ski Jump finals in Planica with the help of Oculus Rift technology. An immersive branded experience was made possible by recreating Planica’s flying hill environment in virtual reality with a detailed physical simulation and surround audio support, generating lots of positive acceptance and prime time PR coverage.