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The excellence of BSA corporate graphic identity recognized on international level

The jury of NY Festivals World s Best Advertising awarded the project for a corporate graphic identity of Branimir Slokar Academy.

After receiving a Grand prix on Slovene advertising festival (SOF) for a corporate graphic identity of Branimir Slokar Academy (BSA), the excellence of the project was recognized on international level as well. The jury of New York Festivals World s Best Advertising awarded the project among creative submissions in the most current and relevant categories across all media from over 70 countries. The New York Festivals World s Best Advertising is the most diverse advertising awards competition in the world, since 1957.

Corporate graphic identity of BSA, an academy that provides an exceptional classical music education to youngsters on international level, proves that design can become an art piece. With innovative technology and help of music, we visualized the brand name and created a corporate graphic identity out of the brand s DNA. With the help of sound visualization the initials of the name were transformed into three patterns and joined into a logo.