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Gold Quill Award for Gorenjka`s Sweet Messages

IABC awarded Gorenjka`s Sweet Messages, which we developed for the client Žito, the Gold Quill Award.

The International Association of Business Communicators (IABC) awarded Gorenjka`s Sweet Messages, which we developed for the client Žito, the Gold Quill Award. The award in the Brand Communication category comes after we already received the regional EMERald award, which earned us an entry among the global Gold Quill Award finalists.

The campaign, which Pristop designed and carried out for the 90th anniversary of Gorenjka chocolate, turned chocolate itself into the central medium. Consumers were able to send their loved ones sweet messages through chocolate – and treat themselves to chocolate afterwards. The campaign achieved, and exceeded, the key communication goals, consumer participation and brand personalization.

The Gold Quill is a communications award conferred by the IABC (International Association of Business Communicators) which stands for the highest global standards in business communications. The entries must be supported by evidence for each individual project. The Gold Quill Award for excellence in communications is awarded only to projects that are innovative, consistently executed and make an impression on the expert as well as the general public.