“Rhyme with Zlatko & More from Life” Campaign Wins Gold at International Midas Awards 2012.
“Rhyme with Zlatko & More from Life”, a campaign of the Sveta vladar (Ruler of the world) brand which was conceived for Nova KBM by Pristop and Renderspace, won gold in the Banking category at the international Midas Awards competition in New York. Midas Awards is the only international competition which recognizes excellence in financial communication on a global scale. Midas Awards 2012 featured entries from 28 countries. The jury handed out one top honor, the Grand Midas, 26 gold and 46 silver awards.
The key challenges of the Nova KBM brand Sveta vladar was to approach and activate youths, who are typically not interested in banking products, in an innovative way, familiarize them with the brand and make it clear they can achieve their goals with a good bank. The youths were invited on social networks to work with the rapper Zlatko in creating a song themed “More from Life”, which is also the positioning slogan of the Sveta vladar brand. Over 2,500 youths participated in the making of the song, which exceeded 500,000 views in three months.