The primary mission of the BledCom, International Public Relations Symposium that has been organized over the past 18 years is to provide a venue for public relations scholars and practitioners from around the world to exchange ideas and perspectives about public relations in all its forms such as corporate communication, public affairs, reputation management, issues and crisis management, etc. Building from this history, BledCom seeks to help establish a state-of-the-art body of knowledge of the field with each annual symposium attempting to widen the horizons of the field by attracting current perspectives, public relations research and related disciplines as well.